2024 Harley-Davidson Softail Standard

About Palm Beach Harley-Davidson®
Our company was founded by riders, built for riders and we are committed to passing that passion along to others from coast to coast. The newest addition of Palm Beach Harley-Davidson will be no exception” says company owner, Michael Veracka.

Harley riders are one big family that love to get together, ride together and to give back to the community together. The new Palm Beach Harley will become the epicenter of that community for South Florida. Look for more bike nights, more group rides, open house parties and charity events. We will have 100’s of New & Used Harleys on-site, along with an expanded selection of Parts, Accessories and Motorclothes. In fact, we have already started shipping truckloads of bikes from our stores across the country to immediately have a larger selection for our customers when we open the doors on day 1.”

Along with the massive inventory expansion, the new owners are currently hiring with plans to double the staff. The addition to the staff is necessary to achieve their Wildly Important Goal, “To fulfill dreams by delivering a premium customer experience, creating customers for life.